The content on your website is the most valuable part when it comes to search. So often we see badly marked up content, and this will count against you when it comes to ranking highly in the search engine results.
Review your content structure, making sure you have a clear hierarchy of heading tags with good quality written paragraphs beneath them. Limit yourself to one <h1> tag, and use <h2> and <h3> tags for section headings further down.
Ensure that your content is well written, with no spelling mistakes or typing errors. Use gramatically correct sentences, make sure your punctuation is sound and that you have a page that is easily readable. The search engines will appreciate this as much as your readers!
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